Branding and design studios
You deliver identity, positioning, and often the visual design. Ariadne builds the site in code, wires it into intake and CRM, and instruments it, so the work you designed can be measured rather than admired.
For studios, consultants, and agencies
The technical half of somebody else’s good work.
A lot of excellent strategy, branding, and copy dies in implementation. Ariadne is the engineering that turns it into a working, measured system — as a referral, a subcontract, or a straightforward collaboration where each of us bills our own scope.
Ariadne is early. There are no partners listed on this page because none have been established yet, and inventing a logo row would contradict everything else on this site.
What Ariadne handles
The path from a search to a closed customer, built in code: websites, conversion, lead capture, CRM architecture, follow-up automation, business process automation, analytics and attribution, and technical SEO and AI visibility.
What Ariadne does not do
Brand identity, paid media buying, photography, video, PR, and ongoing content production at volume. Those are real disciplines and a specialist will do them better. This is the reason partnerships make sense in both directions rather than one.
Fit
Who this tends to work with.
Copywriters and content strategists
You produce the argument. It can be undermined by a site that cannot capture the response or a follow-up process that drops the leads your copy generated.
Fractional CMOs and marketing leaders
You set strategy and own the number. Ariadne is the implementation capacity for the parts that need engineering: attribution, CRM architecture, automation, and the technical side of the site.
Management and operations consultants
You diagnose the business problem and design the process. Ariadne builds the systems that make the new process actually run, rather than leaving it as a document nobody follows.
Marketing agencies without technical delivery
You generate demand well and would rather not staff engineering. Referring the build keeps your client’s conversion and follow-up from undermining the traffic you are producing.
IT providers and MSPs
You own infrastructure and internal systems. Customer-facing acquisition and CRM work may sit outside your scope even when clients ask you about it.
CRM and platform specialists
You know one platform deeply. Ariadne handles the surrounding system — site, capture, attribution, and the integrations either side — so implementations land in a business that can feed them.
Photographers and videographers
You produce assets that frequently end up on a site that loads slowly, crops them badly, or never ships them at all. Worth knowing someone who will treat them properly.
Referrals
What makes a good referral.
Good fit
- Owner-led service business, roughly 3 to 25 staff
- One new customer is worth several thousand dollars
- The sale starts with a quote, consultation, or booking
- Demand exists and is being lost somewhere between discovery and revenue
- The client wants to own what gets built
Poor fit
- Pre-revenue with no demand to route
- Wants the cheapest possible brochure site
- Ecommerce or DTC
- Needs paid media management
- Expects guaranteed rankings, leads, or revenue
Working together
Three ways this runs.
Referral
You introduce the client and step back. I contract with them directly, they own what gets built, and I keep you informed to whatever degree you and the client want. The simplest arrangement and usually the best one.
Parallel scopes
We each contract with the client for our own scope and coordinate delivery. Nobody marks up anybody, the client sees both scopes clearly, and neither of us carries commercial risk for work we are not doing.
Subcontract
You hold the client relationship and contract me for the technical delivery, white-labelled where that is what you need. Available, and I will be straightforward about one condition: the client still gets working, documented, transferable code. No hostage architecture, whoever the invoice comes from.
Ownership, in every arrangement
The client ends up with the source code, the accounts, the data, and the documentation, regardless of which of the three routes above we take and regardless of whose name is on the invoice. This is not negotiable, and it is worth saying plainly because it is the thing that makes a referral safe to make.
Reciprocity works the same way. When a client needs brand, copy, media, or photography, I would rather introduce someone good than attempt it badly. That is a genuine offer and not a condition of anything.
What happens when you get in touch
A short call to work out whether there is real overlap, what each of us is actually good at, and what a first referral in either direction might look like. No agreement to sign and no commitment to volume.
- Straightforward about capacity, including when there is none
- Happy to be the second opinion on a technical scope before you commit
- No referral fees offered or expected, in either direction
Straight answers
Partnership questions.
Anything else, email support@ariadne.fyi directly.
support@ariadne.fyiDo you pay referral fees?
No, and I do not expect them in the other direction either. Fees change what gets recommended, and the value of a referral relationship is that both parties trust the recommendation. If a client is a bad fit I would rather say so than have a commission arguing otherwise.
Will you white-label?
Yes, with one condition stated up front: the end client still receives working, documented, transferable code and owns their own accounts. Whose name is on the invoice is your business. Leaving a client unable to hire anyone else is not something I will build into a project.
Do you have existing partners?
Not yet. Ariadne is early and this page describes how partnerships would work rather than listing ones that exist. A logo row of invented partners would contradict every other claim on this site.
What is your capacity?
A limited number of build engagements at a time, and I will tell you before you introduce someone rather than after. If there is a wait I will say how long, and if the timing does not work for your client, saying so early is more useful than a maybe.
Can you review a technical scope before we commit?
Yes, and there is no charge for a second opinion on whether a scope is sensible or a quote is reasonable. It is a good way for both of us to find out whether working together would actually be productive.
Partnerships
Start with a conversation, not an agreement.
Email a line about what you do and the kind of client you work with. If there is overlap we will find it in twenty minutes, and if there is not, that is a useful answer too.