Practice-area pages
Whether each page addresses four practical questions before contact: what happens next, how long it may take, what it may cost, and what options are available.
Law firms · growth teardown
A law firm growth teardown
A written review of the path from a practice-area search to an opened matter: where enquiries arrive, how long they wait, what happens when nobody books, and what your site fails to answer.
The path being reviewed
The path from search to retainer
- 01SearchA problem query, not a firm name
- 02Practice area pageDoes this firm handle my exact situation?
- 03Consultation requestEnough detail to triage, not so much it deters
- 04QualificationMatter type, jurisdiction, urgency, fit
- 05Conflict checkBefore any substantive contact
- 06SchedulingWith the right lawyer, not the first available
- 07Follow-upFor the enquiries that did not book
- 08Matter openedRecorded with its original source
Each step between the enquiry and the conflict check is a potential silent loss point, and those steps are often measured informally or not at all.
Usual findings
Potential failure points
Not every firm has all of these. The review tells you which apply to yours, and which of them is actually costing you the most.
- The site is organised by practice group rather than by the problem the visitor searched.
- Practice areas share one generic contact form, leaving triage until a human reads it.
- Enquiries arrive as email in a shared inbox with no owner and no response standard.
- First-response time is not measured, so the firm cannot compare it with its standard.
- Fees, process, and timelines are absent, so consultations repeat avoidable explanations.
- The conflict check happens after someone has already had a substantive conversation.
Scope
What the teardown evaluates.
Enquiry capture and triage
What your forms collect, whether it is enough to route a matter without a phone call, and whether an enquiry can arrive without anyone being responsible for it.
Response time, measured
I submit a genuine enquiry, identified as coming from Ariadne, and time the response. The result is compared with the firm’s own response standard rather than an assumed industry benchmark.
Follow-up on unbooked enquiries
Whether a defined, consent-aware next step exists for a prospective client who enquired and did not book a consultation.
Search and AI visibility
Technical foundations, whether the firm appears for the matters it handles rather than only for its own name, and whether the site is structured so answer engines can extract and attribute it.
Attribution to retained matters
Whether the firm can tell which channel and which page produced a retained matter, or only how many people visited the site.
Deliverable
What you receive.
- A written review, four to six pages, for a managing partner rather than a marketer
- Your measured first-response time, with the timestamps
- The two or three highest-priority loss points, ranked by available evidence
- A costed plan you could execute with anyone, including your existing provider
- A 30-minute walkthrough call
This is a paid review at $950 CAD, credited in full if you go on to a build. It is not a sales call with a document attached.
No obligation of any kind. The review can conclude that a smaller fix is the appropriate next step.
Your firm and its counsel determine the professional and advertising requirements that apply. Ariadne builds within those client-reviewed constraints and does not provide legal or compliance advice.
Request the teardown
Tell me where the path feels stuck.
Send your website and a sentence about what is not working. I will confirm scope and next steps within 2 business days, and invoice before any work starts.
No guaranteed rankings, no guaranteed leads, and no obligation to proceed. If a smaller fix will do, the review will say so.